The Psychology of Spending: Why We Buy Things We Don’t Need
Most of us have experienced it: walking into a shop for one item and leaving with a bag full of extras, or clicking onto a website for a quick browse and somehow ending up with a new outfit or gadget in the post. While it may feel like harmless indulgence, impulse spending can chip away at savings goals and leave us wondering why we buy things we didn’t really need. The answer often lies not in logic, but in psychology.
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The science behind impulse buying
Spending money can …